TORONTO, ONTARIO — Ficari introduces Isabelle Larocque as Chief Creative Officer, bringing with over 20 years of design excellence and retail/business development experience. In addition to launching Ficari later this year, Isabelle will oversee Quality & Company’s B2B Division as VP of Product and Procurement, where she will assist with the business’ growth strategy. Praised around the industry for strong leadership and her expert ability to fuse art and business together, Larocque will look to support Quality & Company’s recent momentum and post-pandemic growth.

Larocque’s extensive experience in the luxury hospitality space, as well as passion and knowledge of the industry, is undeniable. Having previously worked with brands like Four Seasons Hotels and Resorts and Levi’s, she is familiar with developing quality products with an unwavering commitment to excellence. “Working with both B2B and B2C teams, I will remain well connected to our designers, as well as consistently updated as to what’s happening in the industry, both globally and in key local markets, ” says Larocque.

Born and raised in Montreal, Canada, Larocque followed her love for travel and design, a path that has remained steadfast throughout her career.